The ever-growing list of social media copycatting continues as Facebook
rolls out embedded posts, following directly in the footsteps of Twitter
and Instagram. Of course, Twitter started this three years ago and
Instagram is owned by Facebook so we saw this coming, but still-really
Facebook? And while it does make sense for Facebook to do this, it also
raises the question about how desperate Facebook is getting in the war
of social media platforms (and what that means for internet marketing).
What is Facebook’s Embedded Post?
For those who might not be using embedded posts on Twitter yet (and you
really should be if you want to get your content out there and create
links), Facebook will work much in the same way. Simply put, you are
now able to embed posts from Facebook-much like you would in a public
forum or with a youTube video-directly in your website or blogs. This
social plug-in allows you to bring public posts into your site complete
with pictures, videos, hash tags and other content.
For now, this only works with a few Facebook sites, namely Bleacher
Report, Cnn, Mashable, People and Huffington Post, but more are rolling
out in the upcoming weeks. When you embed Facebook posts from these
sources, your website will be enabled for direct interaction via:
– Viewers’ ability to Like or Share the post directly from your blog or
website – The ability for readers to follow other posts from that author
or Like the page directly from your website – The ability to visit the
embedded post’s photos, hash tags and comment on Facebook directly from
your blog or website
In other words, you create a powerful link between your site and
Facebook, taking a little piece of that enormous SEO power ranking for
yourself. It really is a great way to boost your rankings and
Why Facebook Embedding works for Internet Marketers
And it’s really that last part that should interest you. If you’re at
the point where a slight bump in SEO rankings can push you onto a higher
page in the SERPs, this could be a great opportunity to make that jump.
Plus, when you embed pertinent content, not only does it help your
viewers’ perceptions of you as an information leader in your niche, it
also connects you directly to the news makers.
This means that sites will turn to you for material and will be more
likely to publish you. Essentially, you are growing the content that
you have to advertise against.
What does this Signify in the Social Media Landscape
But what about in the larger picture for internet marketers-what does
this move say about the changing landscape of social media marketing?
Well for starters, this copycatting in embedding works both ways.
Facebook was the first social media platform to embed their Like button
and that was promptly copied by Twitter. This back and forth has been
ongoing as Facebook tries to get back the youth demographic that Twitter
But this latest move isn’t solely focused on the youth demographic as
Facebook included some heavy hitters in the news and business sectors in
this initial roll out. Facebook played it extremely conservative by
allowing only publicly shared posts to be embedded. While this doesn’t
account for the people who can’t figure out how to post privately, it
does target sites that are about information sharing more than private
That means that the goal here is for news makers to start creating more
content with the intent of being embedded on other websites. This angle
will eventually increase the in-roads to Facebook via links, but will
also increase the amount of interesting content on news feeds-guess where
your Facebook ads are going to be placed?