TIP3Starting a new job can be very exciting, but also very overwhelming at first because you may not really have a complete understanding of the business or the lingo.  When you were new to the job or job responsibility, did anyone ever blurt out instructions about how you needed to add a nIQ to your report or make sure to get the MCG over to the OUT department.  Did you find yourself trying to act like you knew what was going on, all the while asking what the heck is a nIQ or MCG, and what does the OUT department do?

Acronyms are used liberally in most all lines of business today.  While they may help save time, they are not very helpful if you do not know what they stand for or have a clue what they mean.  The internet marketing business is no different, and if you are a newbie, not only is the whole concept of starting your own online business exhilarating and intimidating all at the same time, it makes it even more so if you cannot speak the lingo. Here are 100+ most used acronyms you will encounter, along with an explanation of each that may help make your quest for financial freedom in the realm of internet marketing a little easier.

This list is in order of most used to not so much…


Internet Marketing is all around us and simply means that someone has a business in place whether it be online or a physical, brick and mortar store, and will market their products through the internet.  IM is also used to refer to Instant Messaging, which is a common method of communication on the internet.


Search Engine Optimization is the process of making your website and its content applicable to what people are searching for in order to help drive organic (a.k.a. natural or free) traffic to your website to improve your ranking on the search engines.  Everyone’s primary goal in internet marketing is to be ranked high (1 being the highest) on Google, yahoo, MSn (Microsoft network), or a plethora of other available search engines because the chances of getting more traffic to your website increases.


Pay Per Click is a method of paid internet advertising.  you, as the advertiser, create an ad campaign for whatever product you want to promote.  The ad is randomly placed on any number of relevant websites in an effort to drive traffic to your specific website or a website in which you have a vested interest.  you only pay if someone actually clicks on the ad, thus the term Pay Per Click.


Cost Per Acquisition is another method of paid internet advertising.  A company may decide to set up an advertising campaign where they pay you (meaning they accrue a cost per acԛuisition) each time a specific action is taken by a visitor to their website.  For example, you may choose to work with a company who will pay you a certain amount for each customer who you can actually get to complete a transaction or take a specific action, such as signing up for a service or buying a product.


In the world of internet marketing, Multi-Level Marketing is just another way of network marketing.  In simplest terms, it is a method of making money through the efforts of many.   For example, the more people that become involved in the business, the more potential there is for an individual to make money.  Multi-level marketing has been scrutinized as to its legitimacy in some cases and is sometimes referred to as “pyramid schemes.”  As with any business venture, you ask plenty of questions and become thoroughly educated about the products before deciding to participate in MLM.


Private Label Rights refer to products that other people create but sell to you to use as your own.  For example, you may pay a one-time fee or a membership fee in order to be able to resell the product to others while claiming original ownership of the product.  Private Label Rights, however, do not give you the privilege of selling the product to others only for them to turn around and sell the product as their own.


Master Resell Rights allow you the opportunity to resell the product as well as sell the right for others to resell the product.  These types of rights typically do not permit you to alter the content of the original product.  If that is something you are interested in, then you need to look for Private Label Master Rights products.

While this is not an inclusive list of all acronyms used in the world of internet marketing, it is a list of the 7 most freԛuently used, especially for someone new to the business.  Remember, to be successful in any business, it is important to understand the language.  Knowing what these acronyms stand for and what they mean is a giant leap in the right direction toward internet marketing success.
SEO – Search Engine Optimization SEO sums up the efforts to improve a website’s or webpage’s organic search engine rankings.

SERP – Search Engine Results Page The page you see after you’ve googled something. Of course Bing, yahoo! and Blekko have SERPs as well.

SEM – Search Engine Marketing Closely related to SEO, SEM includes paid strategies and has a stronger focus on the ROI (return on investment). The common goal is better visibility on the SERPs.

CTR – Click-Through Rate This is a measure of an online advert’s success. The number of clicks divided by the number of visitors, who viewed the ad, gives you the CTR.

CRO – Conversion Rate Optimization your conversion rate is the number of visitors, who take a desired action on your website, divided by the total number of visitors. Measures to increase this number are described as CRO.

PR – PageRank Google’s metric to determine a pages likelihood of ranking for any given keyword is common, but inaccurate. Read this related post for better ways to determine your website’s success.

Meta This is not actually an acronym, but a prefix, which means “about”. Why is it in the list? Because it could easily be mistaken for an acronym. Meta-tags, meta-descriptions all give you information about a webpage.

Alt Tags “Alt” is an abbreviation rather than an acronym. Alt tags provide an alternative for Google bots, who cannot see images and other media. The alt tag is attached to the image and describes its content.

DB – Database Web developers use the term “database” to refer to software that stores the information contained on a website.

SM – Social Media Websites that provide a medium for social interaction are referred to as SM and include Facebook, Twitter, youTube, LinkedIn, Flickr and many more.

Blog – Weblog Weblogs started off as online journals and are now a great way for businesses and private persons to communicate with a large audience. (yes, it’s an abbreviation, not an acronym.)

RSS – Really Simple Syndication RSS feeds allow web users to get updates from their favourite sites and blogs without browsing the actual websites.

Understanding Web Developers

Ever get the feeling that your web developer was speaking a different language? While this might be true in a way, you can now decipher his technical slang.

WWW – World Wide Web The web is a vast collection of websites and documents that is accessed via the Internet. you will find the acronym in most URLs, which brings us to the next point.

URL – Uniform Resource Locator The URL tells your web browser where and how to find a webpage. Think of it as a webpage’s address or telephone number.

http / https – Hypertext Transfer Protocol (Secure) These networking protocols provide a formal description of the syntax, semantics, authentication and error detection in the communication system that is the WWW.

IP – Internet Protocol An IP address is a number assigned to every device within the internet. your computer is identified and localized through this number.

CMS – Content Management System The CMS, often referred to as the backend of a website, is the interface in which you can upload and edit the content of your website.

HTML – HyperText Markup Language HTML is a common markup language in which websites are coded. HTML files are easily recognized by the .html extension.

PHP – PHP: Hypertext Preprocessor This recursive acronym denominates a scripting language for dynamic webpages. PHP code is embedded into the HTML source document. The original meaning of PHP was “Personal Home Page”.

CSS – Cascading Style Sheets This style sheet language allows you to determine the look and feel of your website.

FTP – File Transfer Protocol This protocol allows you to upload files to your server. To achieve this you can use an FTP client such as MySQL.

MySQL – Structured Query Language This database management system is a software system used to upload files to the database on your server.

WySIWyG Editor – What you See Is What you Get These programmes allow you to edit the content of a website in an interface that is visually similar to the actual website.

AIDA – Attention, Interest, Desire, Action

AJAX – Asynchronous Javascript and XML

API – Application program interface

AOV – Average order value

AR – Augmented reality

ASP – Application service provider

ATD – Agency trading desk

B2B – Business to business

B2C – Business to consumer

CLV – Customer lifetime value

CMS – Content management system

CPA – Cost per acquisition / action

CPC – Cost per click

CPL – Cost per lead

CPM – Cost per thousand

CPV – Cost per view (see also PPV)

CR – Conversion rate

CRM – Customer relationship management

CRO – Conversion rate optimisation

CSS – Cascading style sheets

CTA – Call to action

CTR – Click-through rate

CX – Customer experience

DM – Direct mail (or ‘Direct message’, in Twitter circles)

DMP – Data management platform

DnS – Domain name system

DR – Direct response

DSP – Demand-side platform

ECPM – Effective CPM

EPC – Earnings per click

EPM – Earnings per thousand

ESP – Email service provider

FB – Facebook

FBML – Facebook Markup Language

FTP – File transfer protocol

GA – Google Analytics

HIPPO – Highest paid person’s opinion

HTML – HyperText Markup Language

HTTP – Hyper Text Transfer Protocol

HTTPS – Hyper Text Transfer Protocol Secure

IM – Instant Messaging

IMAP – Internet Message Access Protocol

IP – Intellectual property (or ‘Internet Protocol’)

IPTV – Internet protocol television

ISP – Internet service provider

KPI – Key performance indicator

LTV – Lifetime value

MoM – Month on month

MLM – Multi-level marketing

MVT – Multivariate testing

OEM – Original equipment manufacturer

OS – Operating system (sometimes this is used for ‘open source’)

PHP – PHP Hypertext Preprocessor

POS – Point of sale

PPC – Pay per click

PPL – Pay per lead

PPV – Pay per view

PR – PageRank

PV – Pageviews

QA – Quality assurance

QR Code – Quick response code

QS – Quality score

RFI – Request for information

RFP – Request for proposal

ROI – Return on investment

ROn – Run of network

ROR – Ruby on Rails

ROS – Run of site

RSS – Really Simple Syndication

RT – Retweet

RTB – Real time bidding

RTD – Real time data

S2S – Server to server

SaaS – Software as a service

SEM – Search engine marketing

SEO – Search engine optimisation

SERP – Search engine results page

SLA – Service level agreement

SM – Social media

SME – Small / medium enterprise. (aka SMB = ‘business’)

SMM – Social media marketing

SMO – Social media optimisation

SMP – Social media platform

SMS – Short message service

SOV – Share of voice

SOW – Statement of work

SSL – Secure Sockets Layer

SSP – Supply-side platform

SWOT – Strengths, weaknesses, opportunities, threats

TLD – Top level domain

TOS – Terms of service

UCD – User-centric design

UI – User interface

UGC – User-generated content

URL – Uniform resource locator

USP – Unique selling proposition

UV – Unique visitor

UX – User experience

VOD – Video on demand

VM – Viral marketing

WOMM – Word of mouth marketing

WySIWyG – What you see is what you get

yOy – year on year

yTD – year to date

XML – Extensible Markup Language

Thanks for reading my post I hope this list comes in handy.
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