The world is going mobile. More smartphones are now being used to browse the Internet than traditional PCs. Google has embraced this trend and is actively promoting the mobile platform. It is giving mobile websites better rankings. Unfortunately over 90% of all websites can’t be viewed properly on a mobile device. So if you currently own a mobile optimized website, you have a huge advantage over your competitors.
Eric Schmidt, Google’s current Executive Chairman, has reiterated that Google will give the mobile platform a higher level of importance than the traditional website one. According to him, ” Mobile is pretty much the answer to everything,” and this is very much in line with a major shift in Google’s strategy.
More evidence on Google’s preference for the mobile platform can be seen in Google Ads Product Manager David nachum’s comments: ” We all know the difference that sites designed for mobile make in pure usability – they are designed for the smaller touchscreen, making it easy to find what you are looking for and interact with. We believe that giving consumers the best possible experience on their mobile device is critically important. A poor mobile web experience can negatively shape a consumer’s opinion of a brand or company and make it hard for them to engage or make a purchase. A recent study which asked users about the performance of mobile websites found that 61% of users are unlikely to return to a website that they had trouble accessing from their phone.”
Google currently has a separate indexing platform for mobile websites – Googlebot Mobile, and for traditional web based content. Googlebot Mobile will crawl, index and rank your mobile optimized website. This indexing platform is much smaller than the normal Google index. So if you have a mobile website, your website will get a higher ranking in the mobile index as there are not many indexed websites and not much competition.
The mobile search market is going to become a very important factor in the coming years, especially local search. Local search is a huge market: 1 in 3 mobile searches are done within a local context; over 30% of all restaurant searches are done from mobile devices. Google recognizes this and will not give your business a prominent local based SEO ranking if your business does not have an optimized web presence.
If you own a small business that relies on its local presence to generate sales, you definitely need a mobile website. With a mobile website you are visible to your customers, your prospective customers and best of all – Google likes you!
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