you don’t have to be a good writer to write riveting sales copy!
The fact is, the best sales copy is written just like you speak. you do nOT want to sound like you’ve got a Ph.D. in English. you want to sound just like you would if you were talking to someone face to face.
Did you know some of the best copywriters used to be salesmen? This is because they understand how to sell. The writing part is an afterthought.
In fact, one of the best ways to write sales copy is to dictate. Speak your sales pitch just like you would in a face-to-face sales situation. Then play it back and transcribe it.
Of course, you’ll have to edit it here and there, but the essence of your sales pitch will be captured in words that you can put on a page. Pretty cool, huh?
One of the things I personally do to accelerate how ԛuickly I write ad copy is this:
“I write without editing.”
What does that mean?
It means I write in one constant flow… as the thoughts occur to me… without editing myself! I don’t care if it sounds ridiculous. The words that pop into my brain go straight onto the page without a single critical thought.
When I do this, I write 10 times faster than normal. Instead of straining to write, I just “flow.” It’s easy once I get into the rhythm. Once you get your rhythm, it will be easy for you too.
Have you ever spent 10, 20, or 30 minutes struggling just to squeeze out a single paragraph or sentence? I have. It’s not fun.
If you’re like me, and you’ve found yourself in the same situation, then give my suggestion a try. Just write as it comes. Don’t edit yourself. Don’t worry about how it sounds. Turn off your critical mindset. Then…
Watch how the words just pour onto the page. They’ll come so fast, you’ll think it’s like magic. But it won’t be. It will simply be your subconscious mind… pumping out words… just as if you were talking to a friend at a coffee shop.
Pop quiz: How long did it take me to write this brief “How To Write Sales Copy Fast” article you’re now reading?
Answer: Less than 10 minutes.
Of course, I’ve been practicing how to write without editing for a while now. At first, it did not come easy. But it didn’t take much practice to get it down. now it feels totally natural to write without editing. Try it out a few times and I expect you’ll feel the same.
If you want to check how well your ad copy will perform before you waist time and money on promoting it, I highly recommend you check out this cool software tool…
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