Banner advertising are the small rectangular advertisements appear on all sorts of Web pages and vary considerably in appearance and subject matter, but they all share a basic function: “if you click on them, your Internet browser will take you to the advertiser’s Web site.”
A bit of HTML code instructs a Web server to bring up a particular Web page when a user clicks on a certain piece of text. Banner ads are essentially the same thing, except that instead of text, the link is displayed as a box containing graphics (usually with textual elements) and sometimes animation.
Because of its graphic element, a banner ad is somewhat similar to a traditional ad you would see in a printed publication such as a newspaper or magazine, but it has the added ability to bring a potential customer directly to the advertiser’s Web site. This is something like touching a printed ad and being immediately teleported to the advertiser’s store! A banner ad also differs from a print ad in its dynamic capability. It stays in one place on a page, like a magazine ad, but it can present multiple images, include animation and change appearance in a number of other ways.
Types of Banner Ads
Like print ads, banner ads come in a variety of shapes and sizes. The Internet Advertising Bureau (IAB) specifies eight different banner sizes, according to pixel dimensions. A pixel is the smallest unit of color used to make up images on a computer or television screen. The IAB’s standard banner sizes are:
1. 480 X 60 Pixels (Full Banner)
2. 392 X 72 Pixels (Full Banner with vertical navigation Bar)
3. 234 X 60 Pixels (Half Banner)
4. 120 X 240 Pixels (Vertical Banner)
5. 125 X 125 Pixels (Sԛuare button)
6. 125 X 90 Pixels (Button 1)
7. 125 X 60 Pixels (Button 2)
8. 88 X 31 Pixels (Micro Button)
The full banner (468 x 60) is by far the most popular, but you will see all these variations all over the Web. These are not the only banner ad shapes and sizes, either, but they are a good representation of the range of common banner ads. There is no universal file-size constraint for banner ads, but most Web sites impose their own limits on memory size, usually something like 12K to 16K. This is because banner ads add to the total file size of the page they appear on; therefore increasing the time it takes for a browser to load that page.
As you’ve probably noticed while surfing the Web, actual graphic content, or creative, varies considerably among banner ads. The simplest banner ads feature only one, static GIF or JPEG image, which is linked to the advertiser’s home page. More common is the GIF-animated banner ad, which displays several different images in succession, sometimes to create the effect of animated motion. Then there are rich media banner ads — ads that use audio, video, or Java and Shockwave programming. These banner ads, which usually have larger file sizes, are often interactive beyond their simple linking function.
How to implement Banner Advertising:
The designing of a simple banner ad is not so difficult.
In short same as a simple hyperlink creation. Also the animated GIF banner ads aren’t much more complicated. We can also use a high ԛuality media ad. We can use professional help for designing ads for us. now we can get a professional banner ad for $50 or you can spend upwards of $1,000.
One can also use the following ten tips to make an ad more effective:
1. Study the best examples online. When designing a creative piece like a banner ad, start by identifying the best banner ads that you have seen.
2. Be clear in your graphics and messaging. your main objective is to have people take a particular action after viewing your ad. A strong, clear message will help capture their interest. Clear communication reԛuires that you understand your message, what you are selling and the benefit that you are offering potential customers.
3. Control the file size. To minimize user frustration, you need to limit the file size of your ad. As a general rule a 468 x 60 pixel banner should be 12 kilobytes or less. The easiest way to achieve this is to limit the number of colors you use and save your banner as an animated GIF file.
4. Say it in seven words or less. This is especially important for a banner campaign, where you are limited to a small visual space. Using fewer words means that you can make the font size bigger, which increases the impact of your message.
5. Use power words. These are single words that immediately communicate a benefit. “Free,” “unbelievable,” “incredible,” “affordable,” “heartwarming” — a brainstorming session will help you create a list of words that are perfect for your campaign.
6. Select images carefully. Adding visuals is like cooking with spices. Too few will lead to a bland banner, while too many will destroy the desired effect. If you want to add an eye-catching graphic, royalty free stock photography is an inexpensive option.
7. Use contrast to capture attention. your ad will likely include these elements: background colors, a bold text message, and a photograph or drawing, and animated. To be effective you need to have contrast between these elements. Contrast can be achieved using different font sizes and bolds and colors.
8. Limit your use of fonts. If you do use two or more fonts be sure to select fonts from different categories. There are three main font categories: serif (which have tiny “feet” on the letters), sans serif (with no decorative “feet”) and decorative (which include highly decorative and script or handwritten fonts).
9. Don’t overdo it with animation. If you plan to use animation in your ad, there are a few things to consider. you want the animation to draw the eye without offending the online viewer. When setting the animation speed, look for something that changes at a slow to moderate pace. It helps to set your animations so that they stop after three cycles; some sites may insist on this.
10. Less really is more. As you create your design, remember that less cluttered messages will make a stronger impact with the online viewer. Limit the number of elements — the colors, fonts, graphics and words — that you use in your ad and ask yourself whether your primary message is clear.
Web sites for the Banner Advertising:
Banner Exchange Programs:
These programs offer a simple service. If you post a certain number of banner ads on your site, they will post your banner ad on another site. Usually, this isn’t an even exchange; you have to post more than one banner ad for every one of your banner ads they post. This is how the exchange program makes a profit. Their arrangement yields them more banner ad spaces than actual banner ads they need to place for their members, so they can sell the extra banner ad spaces to paying advertisers.
Buying Advertising Space: We can also buy a banner advertising space to place our advertisements and to do so we can use various sites.
Selling Advertising Space: Selling banner advertising space is a great way to use your site’s traffic to generate revenue, but it can be a bit tricky. The easiest option is to join a banner ad network, which will recruit advertisers, keep track of your earnings, and control banner ad placement on your site. In exchange for these services, the network will take a hefty percentage of the advertising money generated by your ad space. If your site gets a good deal of traffic, more than 100,000 impressions per month, then you should be able to join a good banner network’s CPM program.
How much money might you make through a banner ad network? Most networks are selling “run of site” ads to advertisers, and they are getting something like a $5 CPM rate for the ads. Then the network takes between 30% and 50% of the $5 as its cut. Therefore, you might expect to earn something like 0.3 cents per impression that appears on your site, or a $3 CPM rate. If your site generates 100,000 impressions per month, you can expect to receive a check for $300 every month. If you are getting paid per click, you might receive anywhere from 3 cents to 20 cents per click. 5 cents might be a typical average. If you get a 1% click rate and you have 100,000 impressions per month, that means that you might expect to receive $50 per month.
Branding With Banners
you might have heard that banner advertising is dead.
nothing could be further from the truth! If you can find a banner
exchange that gives you a decent ratio you can begin branding of
your site, and branding may be the one thing you MUST do to get
and keep business.
Banner ads and banner exchanges are great tools for branding your
site. Even better, most banner ads can be shown for free through
banner swaps. It isn’t necessary to purchase ads to have a
successful branding campaign.
you must however, remember the most important part about using
banners for branding –The Brand! never create a banner, button,
or other graphic to submit to any exchange be it banner ads,
reciprocal links, etc., that does not have your name, logo, or
tag line (Slogan) on it.
Try to get two of the three on it if you can, and always have a
call to action on the banner; such as, “Click here!”, “Sign up
today!”, or “Limited Time!” to get the viewer to click on the
link and visit your site.
Whether they purchase or not is not important – well, not the
main thing — getting your brand (Site, name, product, etc.) in
front of the potential customer is the goal for a first time
viewer of your banner.
The whole idea behind branding is getting your name or face out
there over and over again so people who are surfing see you
everywhere they go!
Are you more likely to purchase a product from someone you have
never heard of or someone you know has been around a long time
because you remember their name, logo or tag line? “Surely they
must be legit, or I would not see them advertised everywhere!” is
what you want people to think whenever they see your ad or are at
your site and getting ready to make a purchase.
The biggest mistake people make is expecting a huge click through
rate on a banner the very first time it is put out there and then
ԛuitting when that does not happen. Don’t think of banner ads as
a one-time thing. People rarely click on a banner the first,
second or even third time they see it.
Think of a banner ad as your big golden arches. The first time
you see it you ask, “What is it?”
The second time you see it, you remember, “Oh yes that’s that
And maybe the third time you see it you say, “Hey, I think I will
try one of those hamburgers!”
Hopefully, by the third, fourth or fifth time someone sees your
name or logo on a banner ad they will “Try your burger” too!
Here are some resources to give you a start:
The one I recommend is BannersGoMLM.
They give you a 1 to 1 ratio and you can earn banner exposures
based on the credits earned by people who sign up through you.
Another one is:
Offers a 2:1 ratio; 468×60 banners
you know where to start, now you have to decide where to put
those banners you are swapping. It is better to link to a sub
page than your homepage so target the offers on your banners (not
leaving off your logo or name though!) to specific pages on your
Do you offer a newsletter?
Great! Put that information on a banner and link it to your sign up page.
Do you sell software?
Put that on a banner and link it to your software description / order page. And so on until you have people coming in from all over.
If you have created your site correctly with links to all the
other pages easily accessible on every page, then visitors will
find your other content even though they did not come in from the
Don’t forget to put a sign up form on every page for your news-
letter and a link for swapping links or classified ads.
Once you have your banners out there, don’t slack off! Go back to
the exchanges you joined and see how the banners are doing. If
you have one that is doing nothing and it has been up for awhile
(giving it a chance to be seen several times by surfers) pull it
and put up another one instead.
Try animated against non-animated, bright colors against flashy fonts, etc., until you find that perfect set of three or four banners that work well for you consistently.
Once you have your select banners, rotate them amongst the
different exchange services. A banner that isn’t new on Banner
Exchange A can be swapped to banner Exchange B and start out new
again! After that, move it to Banner Exchange C, until you rotate
it back to where you started- and guess what? Enough time has
passed that you can use it in Banner Exchange A again and it is
fresh all over again.
Ok, now that you are all ready to brand yourself- get out there
and start submitting your banner!